South Bay Brows was founded by Rachelle Sudario in her South Bay hometown area of Southern California. Driven by her passion for beauty, fashion, and fun, Rachelle decided to leave her career with a Fortune 500 company to pursue a career in the beauty industry helping people feel and look their best. What drew Rachelle to permanent makeup was how happy and confident she felt after her eyebrows micro bladed and she wanted to deliver that same feeling to many who also struggle with their eyebrows. Rachelle is a perfectionist and pays close attention to details as you can see in her work. With over 7+ years experience in permanent makeup, She continuously researches ways to improve her techniques and provide the latest permanent makeup methods.

​

In Rachelle's spare time she loves spending time with her family and friends, traveling, and exploring what the world has to offer.